The NEW Fujifilm X10 premium compact camera sets new standards in style and quality for digital photography
Announcement Date: 01 September 2011
Fujifilm is proud to announce the addition of a new premium compact camera to its digital camera line up for autumn 2011. The X10 features a large 2/3″ 12 megapixel EXR-CMOS sensor and a high-definition F2.0 wide-angle and F2.8 telephoto Fujinon 4x manual zoom lens (28-112mm)1, characterised by its brightness and superb picture quality right up to the edge of an image.
The X10 is a highly advanced compact camera with specifications that follow in the footsteps of the multi award-winning Fujifilm FinePix X100 (released in March 2011): the ultimate in refined design, components, functions and specification. Featuring a bright optical zoom viewfinder with a wide viewing angle, the X10 allows users to enjoy the pleasure of photography via a traditional viewfinder, providing all the benefits and ease of composition that this brings.Thorough attention to detail is evident as soon as you take hold of the X10′s stunning body. With its upper control deck and base manufactured from lightweight, yet ultra strong, die-cast magnesium alloy; and mode dials and lens ring featuring their quality, aluminium milled, textured finish. The intuitive operability of the various dials and shutter-release button is also apparent with the manual zoom lens doubling up as an on/off power switch, ensuring you can react quickly to potential photo shooting scenarios as they occur.
The X10 features a newly-developed high-definition Super EBC (Electron Beam Coating) FUJINON2 lens which achieves superb clarity over the whole of the image. The lens consists of 11 glass lens elements in 9 groups, including 3 aspherical glass lens elements (6 sides) and 2 extra-low dispersion lens elements. The result is an ultra bright lens with a wide-angle maximum aperture of 2.0 and telephoto maximum aperture of 2.8.
With its all-metal lens barrel you are guaranteed a smooth zoom action which helps you compose your photos quickly and easily. In addition, the camera’s power switch has been deftly built into the manual barrel zoom to facilitate fast responses and to help you avoid missed photo opportunities.
Featuring a newly developed Optical Image Stabilisation mechanism, you can rest assured that any lens aberration is kept to an absolute minimum and image resolution is maximised making the most of the sensor performance and delivering high quality images.
The lens is capable of taking super-macro shots as close up as 1cm. This function can also be combined with 7-blade aperture to deliver a stunning soft-focus “bokeh” effect perfect for shooting portraits using the telephoto zoom.
2. Combining a bright optical viewfinder with a wide viewing-angle and a manual barrel zoom lens
Fujifilm’s engineers have used an arrangement of 3 aspherical lenses plus a special dach prism configuration to deliver a viewfinder with superior brightness and a superb field of view with its extra wide viewing angle, and all whilst still maintaining a compact camera size. This, combined with the Manual Barrel Zoom functionality, makes a real difference and brings a welcome old-style photographic feel to the X10.
3. Newly-developed large 2/3″ 12 megapixel EXR-CMOS sensor and advanced EXR Processor
The X10 features a newly-developed large 2/3″ 12 megapixel EXR-CMOS sensor with approximately twice the sensor area, and approximately 2.5 times the pixel area, compared to existing Fujifilm camera models3
This bespoke EXR-CMOS sensor combines Fujifilm’s proprietary EXR technology (which can select the optimum shooting mode from the three options below SN / DR / HR), with CMOS technology to provide bright, sharp images in all shooting conditions.
SN High Sensitivity and Low Noise mode – produces clear and sharp high-sensitivity images whilst keeping the noise levels low, and is an ideal choice for capturing night scenes or indoor situations with poor lighting
DR Wide Dynamic Range mode – delivers a much increased dynamic range (up to 1600%) delivering rich gradations and detail in both the shadows and highlights
HR High Resolution mode – takes full advantage of the 12 megapixel resolution to reproduce the finest details in landscape and portrait scenes, perfect for use on bright clear days
In addition the X10 features a high-speed EXR-CMOS sensor and EXR processor which facilitate high-speed continuous shooting at up to 7 frames per second at the full 12 megapixel resolution (L size), and 10 frames per second at the reduced resolution M size.
Plus a 49-point matrix contrast AF which provides high-speed and high-precision auto focusing thanks to the fast CMOS capabilities and the advanced EXR Processor’s AF system.
With its super speedy shutter-release time lag of approx. 0.01 seconds, the X10 can capture even the most fleeting of photo opportunities. And it’s also worth mentioning that it features best-in-class41080p Full HD movie recording capabilities.
4. The X10′s elegant design has inherited the look and feel of the X100, along with its “made in Japan” seal of quality
Manufactured from strong, yet lightweight, die-cast magnesium alloy, the X10′s upper control deck and camera base are perfectly designed and add a real sense of style and glamour to the camera. On top of this the exquisite notches of the exposure compensation dial and the satisfying torque feedback produced by the hidden metal ball in the click-stop mechanism ensure the quality of craftsmanship is truly apparent.
5. Fujifilm’s unique functions for adjusting image quality
EXR-Auto – for the automatic optimisation of the sensor and the camera settings
The X10 not only offers “EXR-Auto” intelligent scene recognition (which adjusts camera settings to suit sunsets, blue skies, greenery, beaches, snow, etc.), and also detects people and identifies difficult to photograph backlight conditions, but now, it even has the ability to detect subject movements. The intelligent EXR-CMOS Sensor automatically selects the optimum shooting mode from a total of 99 different variations; this enables it to capture any kind of scene perfectly in even the most difficult shooting conditions.
In terms of ISO settings, the X10 can capture shots between ISO 100 for well lit conditions and top picture quality, and ultra-high ISO 128005 for the most minimal of lighting conditions. If the correct exposure cannot be obtained with the selected ISO setting, the ISO Auto Setting function adjusts it automatically between 100 and 3200.
For those of you that like to experiment, the X10 offers Fujifilm’s unique Film Simulation modes, reflecting the company’s background in photographic films. Eight settings are available, including Velvia / PROVIA / ASTIA which allow you to reproduce the well-known tones of highly popular colour reversal films, as well as X10 expands the scope of photo expression with Monochrome Mode that can be fine-tuned with R / Ye / G filter settings.
In addition to Auto White Balance, the X10 provides a choice of 9 white balance presets to compensate for the colour of different light sources. Users can also set a Custom White Balance using a grey card or other surface, or select the optimum Kelvin value.
The X10 also features detailed image adjustability settings with options including “Colour” to adjust colour strength, “Highlight Tone” / “Shadow Tone” to adjust contrast in highlight / shadow sections, and “Sharpness” to sharpen or soften pixel edges.
Finally there is a Noise Reduction Adjustment function to set the strength of noise reduction at five different levels according to the users’ emphasis on whether to prioritise high resolution or low noise.
6. Other notable features on the Fujifilm X10
4x optical zoom featuring Fujifilm’s new Intelligent Digital 2x Telephoto zoom technology, doubling the telephoto capabilities and providing up to an 8x zoom
Diverse manual shooting modes that can be selected according to scene type (Program / Aperture Priority / Shutter Speed Priority / Manual)
Power start-up within approx. 0.8 seconds using on/off switch built into lens ring (must be in Quick Start mode) perfect for capturing any unexpected photo opportunities
Motion Panorama 360 for seamless 360-degree panoramic shooting
Manual pop-up flash with a range of 7 metres
High-contrast and wide viewing-angle 2.8″ 460K dot High contrast LCD monitor that provides excellent view-ability even if you’re outdoors in bright sunlight
Electronic horizon levelling gauge to check the camera is being held on the level, and histogram display to check image gradation
Four diverse auto bracketing functions for exposure, ISO sensitivity, dynamic range and film simulation
RAW shooting and in-camera RAW processing (plus SilkyPix RAW conversion software is supplied in-box)
7. Premium Accessory Line-up
RETRO LEATHER CASE – BLACK
To perfectly complement the look and premium quality feel of the X10 camera body, a retro leather “quick shot” case with matching strap has been designed which fits the X10 like a glove. Made out of luxurious black leather it has been created with uncompromising attention to detail, ensuring the ultimate ease of use and practicality.
LENS HOOD
Precision milled from metal, a lens hood with adapter ring will be available. The adapter ring is also compatible with commercially sold 52mm filters and lens caps.
TTL FLASH
Compatible with Fujifilm’s EF-20 (Guide No.:20) and EF-42 (Guide No.:42) flash guns.
JPEG (Exif Ver 2.3 ), RAW (RAF format), RAW + JPEG
(Design rule for Camera File system compliant / DPOF-compatible)
Movie format
H.264(MOV) with Stereo sound
Number of recorded pixels
L： <4:3> 4000 x 3000 <3:2> 4000 x 2664 <16:9> 4000 x 2248 <1:1> 2992 x 2992
M： <4:3> 2816 x 2112 <3:2> 2816 x 1864 <16:9> 2816 x 1584 <1:1> 2112 x 2112
S： <4:3> 2048 x 1536 <3:2> 2048 x 1360 <16:9> 1920 x 1080 <1:1> 1536 x 1536360゜Vertical 11520 x 1624 Horizontal 11520 x 1080
300゜Vertical 9600 x 1624 Horizontal 9600 x 1080
240゜Vertical 7680 x 1624 Horizontal 7680 x 1080
180゜Vertical 5760 x 1624 Horizontal 5760 x 1080
120゜Vertical 3840 x 1624 Horizontal 3840 x 1080
Lens
Fujinon 4x optical zoom lens
Focal length
f=7.1 – 28.4mm, equivalent to 28-112mm on a 35mm camera
Full-aperture
F2.0（Wide) – F2.8 (Telephoto)
Lens constitution
9 groups 11 lenses (3 aspherical glass moulded lenses included)
Auto,
Equivalent to ISO 100/200/250/320/400/500/640/800/1000/1250/1600/2000/2500/3200/4000/5000/6400*/12800* (Standard Output Sensitivity)
*ISO6400：M mode or lower, ISO12800：S mode
(Auto mode) 1/4 sec. to 1/4000* sec. , (All other modes) 30 sec. to 1/4000* sec.
* 1/4000sec. at small aperture, 1/1000sec. at full aperture
Continuous shooting (TOP)
Super High：approx. 10fps (Size M,S)
High：approx. 7fps (Size L,M,S)
Middle：approx. 5fps (Size L,M,S)
Low：approx. 3fps (Size L,M,S)
* SD memory card with a class 4 write speed (4 MB/sec.) or better is recommended.
* Maximum frame number for each continuous shooting mode is limited.
1920 x 1080 pixels / 1280 x 720 pixels/ 640 x 480 pixels (30 frames / sec.) with stereo sound
Optical zoom (manual) can be used.
Photography functions
EXR mode (EXR Auto / Resolution priority / High ISO & Low noise priority / Dynamic range priority), Face recognition, Face Detection, Auto red-eye removal, Film simulation, Framing guideline, Frame No. memory, Histogram display, Best frame capture, Advanced mode (Motion panorama360, Pro focus, Pro low light), High Speed Movie (70/ 120/ 200 frames/sec.), Electronic level, One-touch RAW, Advanced Anti Blur
Playback functions
Face Detection, Auto red-eye removal, Multi-frame playback (with micro thumbnail), Protect, Crop, Resize, Slide show, Image rotate, Voice memo, Histogram display, Exposure warning, Photobook assist, Image search, Favourites, Mark for upload, Panorama, Erase selected frames, RAW file conversion.
Other functions
PictBridge, Exif Print,
35 Languages, Time difference, Silent mode
Video output/td>
NTSC / PAL selectable with Monaural sound
HDMI output
HDMI Mini connector
Digital interface
USB 2.0 High-Speed
Power supply
NP-50 Li-ion battery (included)
CP-50 with AC power adapter AC-5VX (sold separately)
Dimensions
117.0 (W) x 69.6 (H) x 56.8 (D) mm / 4.6 (W) x 2.7 (H) x 2.2 (D) in.
Weight
Approx. 350g / 12.3oz. (including battery and memory card)
Approx. 330g / 11.6oz. (excluding battery and memory card)
Operating Temperature
0℃ – 40℃
Operating Humidity
10% – 80% (no condensation)
Accessories included
Li-ion battery NP-50
Battery charger BC-45W
Shoulder strap
Lens cap
USB cable
CD-ROM
Owner’s manual
Optional accessories
Li-ion battery NP-50
Battery charger BC-45W
A/V cable AV-C1
Lens hood and adaptor ring (52mm thread) LH-X10
Leather case LC-X10
Shoe Mount Flash EF-42/EF-20
DC coupler CP-50
AC power adapter AC-5VX
Contact Information
For information about Fujifilm please visit: www.fujifilm.co.uk/presscentreCustomer contact
For information about Fujifilm and its products, please visit www.fujifilm.co.uk or call 0844 553 2322
About Fujifilm
Fujifilm is a global leader in imaging technology, products and services including digital cameras, photofinishing, digital storage and recording media, consumer and professional film, motion picture film, professional video, printing systems, medical imaging, office technology, flat panel displays and graphic arts. The company employs more than 73,000 people worldwide, with 178 subsidiaries stretching across four continents.
Uniquely placed to be a market leader in digital imaging, Fujifilm develops and manufactures its own sensors, lenses and processing technology. In addition to its production plants and R&D operations in Japan, the company has key manufacturing facilities in Europe and the USA for core products such as colour film, colour paper, single use cameras and CTP printing plates, and has further factories in Brazil and China. It has a global turnover in excess of £13 billion.
In the UK, Fujifilm has been supplying the imaging, printing and graphics industries, as well as consumers, professional and enthusiast photographers, with high quality, innovative products and services for over 25 years. Fujifilm UK currently employs more than 450 people and has become one of the country’s most popular photographic and imaging brands.
